tv [untitled] July 25, 2010 10:32pm-11:02pm PST
it is a wide range of opportunity. i do not know that there is any one standard today that anyone could point to that would be the single source. >> what about the chronicle right now? reducing $1 million per week, what does that look like right now? >> thank goodness we are not losing $1 million per week today. i am happy to say that. to give you an idea, fourth quarter of last year, in the toughest economic times of this country that we have seen since the great depression, it was a record quarter for us for the decade. now, the bar was awfully low, but it was a profitable quarter. started out at the beginning of the year, in this type of environment, not making money today.
but we are on our budget and on our plan. the last six months of the year looked to be a strong revenue environment for us. we think we will be fine overall for the year. >> we have gone over our time a little bit. one last question. >> this is for mr. frazier. the panel last night, it looks like there is no after the chronicle, so congratulations. we were talking about how people to get them to eat their broccoli with their ice-cream. reading city hall coverage with subway breakfasts. can you talk about ways you are experimenting with getting people to eat them both? making it palatable? concrete experiments that you will try? >> that will -- that sounds
terrible. [laughter] >> maybe we can have broccoli with cheese? i do not think that there is a simple answer. i think that people come to read various news sources. there will be multiple sources. some for entertainment, some for other resources. the key thing about broccoli and in sustaining a democracy, it tells us what we need to know even if we did not need to know it. it is about the role that the journalist plays, telling the community what we did that no we needed to know. cheese, ice cream, it does not matter. that means editors. that means transparency. that means education about media. it means membership of junior journalists. without all of those things,
there is no broccoli. no one will tell us what we need to know that we did now know we need to know. >> on that note we will have to conclude today's town hall forum. we hope that you enjoyed it. it has been presented by the northern california chapter of professional journalism. they've asked me to express thanks to tonight's panelists. thank you for being here today. [applause] thank you to the audience as well. give yourself a clap, making it on the tuesday evening from work or whatever. we would also like to thank the san francisco public library from -- for sharing this facility, the crew from sfgtv, thank you for joining us. we wish you good news in everything that you do. [applause]